My Open Letter to January
January, we don’t need you to fix us.
“New year. New you.”
Sorry, says who?
Women do not need rebuilding.
We don’t need a “before”, and many of us aren’t striving for an after.
Movement is continuous. It may not be every day, but it happens in some way, for our entire lives.
The walk that ended early. The squats while the kettle boils. The yoga on the bedroom floor, all the way up to the climb up a mountain, the big game, the marathon.
It all counts. Every day, every month, every year.
We move to feel something. To feel strong. To clear heads. Not will ourselves back to a younger version.
January, we don’t need pressure or promises.
We don’t even need permission.
We will continue to show up imperfectly, to move when we can, to rest when we need to, to keep going.
Never starting over, just continuing. Every movement matters. Not just the sweaty ones. Not just the visible ones. Especially the hard ones.
So this January, screw the “new you”.
Just the same you.
Moving, whenever and wherever you can.
Rain or shine.
Five minutes or fifty.
It still counts.
Happy New Year
To everyone who wears MAAREE,
Here’s to another year of movement, however it shows up for you!
We can't wait to support you throughout 2026.
Team MAAREE
Stay in the Loop
If you would like to be the first to hear about new launches, events and everything happening behind the scenes, you can sign up to our newsletter now.
Still not sure? Talk to a person.
Fifteen minutes with a MAAREE expert fitter, online or in person. Bring your tape, bring your questions, bring the bra that hurts. We will tell you which size and which style across every bra we make. No purchase needed.
- Around 15 minutes, 1-to-1 with a real fitter
- Free. No purchase required, even after the call
- Available across UK, EU and US time zones
- Useful if you've gone up or down a band, postpartum, or post-surgery
I'd been told I was a 36C for fifteen years. Booked a Zoom fitting on a Tuesday lunch break, walked away a 32E. First time a sports bra hasn't hurt my shoulders.
Sample fit testimonialBlog posts
Women’s Night Match at the French Open: A 3-Year Wait
On the 1st of June, Aryna Sabalenka and Naomi Osaka walked out under the lights at Roland Garros. It was the first time in nearly three years that a women’s match had been given the night session o...
Read more
January, we don’t need you to fix us. “New year. New you.”Sorry, says who?Women do not need rebuilding. We don’t need a “before”, and many of us aren’t striving for an after. Movement is continuou...
Read more
MAAREE Turns 7! A Big Thank You & Our Biggest Year Yet
MAAREE turns seven this month, and it has been our biggest year so far. Here is a look back at the highlights and what we are excited to build next.
Read more